Innovation Creates Value

Pressure & Creativity

Do people need time to think or does pressure create solutions quickly?

There is an interesting paradox about creativity:

• Necessity is the mother of invention

• Create a crisis and people will create amazing solutions

By contrast, in his book “The Upside of Irrationality,” Dan Ariely reports on experiments that show that under some circumstances pressure/anxiety shuts down the ability to do creative work. He details experiments where the people involved were incentivized to increase or accomplish certain tasks. When there was a lot at stake, the results showed that output decreased.

Time and pressure perhaps need to be balanced to manage the paradox so that the creative process flourishes, while at the same time not becoming an open-ended activity that never produces.

This would suggest we need to create appropriate conditions to be creative.

Comments on: "Pressure & Creativity" (1)

  1. artistIrene said:

    Looks good!

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